People don't hate AI. They hate AI that sounds like AI.
Turn Your Website Into A Homepage Headline No Other Business Could Use
Paste your web address into ChatGPT, Claude or Gemini with the Only-Us Score, and in about 10 minutes it writes your headline from the facts only you can claim, plus your subheadline and 10 ad lines.
Three real websites. Before and after.
We ran it on three small businesses' public websites. They didn't ask us to, and they aren't clients, so we've left their names out.
A house cleaner in Austin, Texas. What a plain AI chat wrote
Austin's Trusted Home Cleaning Experts
What The Only-Us Score wrote
House Cleaning in Austin: 3 Hours for $130
It led with two facts from their own site: a published price ($130 plus tax) and background-checked employees.
A heating engineer in Tunbridge Wells. Their headline
[Business name] Heating Engineers & Plumbers In Tunbridge Wells
What The Only-Us Score wrote
Fixed Price Boiler Service. Done Today.
Their own fixed prices (£100, £185 or £220) and same-day servicing were on an inside page, not the homepage.
A dental practice in Chelmsford. Their headline
Welcome to [practice name]
What The Only-Us Score wrote
Chelmsford Dentistry Seven Days a Week
They're open Saturday and Sunday mornings, a real reason to choose them, and it wasn't at the top of the page.
Since 2003running Google Ads
22.86% vs 13.64%in a split test
7 → 16Google Ads enquiries in 30 days
215brokers trained
Why the top of your homepage matters most
Turn the visitors you already pay for into more enquiries, without spending another penny on ads
Look at the top of your homepage. Now look at your nearest competitor's. "Expert service. Friendly team. Competitive prices." If you swapped the logos, would anyone notice?
That's the Copycat Headline. A visitor gives your page a few seconds to answer one question: why you, and not the next firm? When the answer looks the same everywhere, they go back and click the next result.
More traffic doesn't fix that. The words at the top of the page do.
How The Only-Us Score works
It's the method I've taught mortgage brokers for years, turned into a prompt that does the work for you.
- Your visitor's moment. What just happened that sent them searching.
- Every benefit, then "which means that…" until each one reaches a change your customer would notice.
- The score. Each benefit rated for how much your customer cares, times how few competitors can say it.
- The Only-Us Test. Any line a competitor could paste onto their site gets rewritten.
Only the top scorers make your headline. Everything else goes lower down the page.
What you get
- The Only-Us Score prompt. Paste it into ChatGPT, Claude or Gemini, give it your website, and get your new homepage headline and subheadline.
- The Only-Us Test, built in. Every line is checked against what your competitors could say, and rewritten if they could.
- 10 ready-to-use ad lines. 5 short Google Ads headlines and 5 longer lines for descriptions or the first line of a Facebook ad.
- The put-it-live checklist. Exactly where the new words go, and which claims to check before they do.
- Use it again. Run it on every service page, or again whenever your business changes.
The guarantee
Run it on your website. If the headline isn't one you'd put on your homepage, email within 30 days for a full refund. Keep the prompt.
Get The Only-Us Score for $14.95
A homepage headline no competitor can copy, live today. Or your money back.
You get the prompt on the next screen, and a link by email.
Which AI do I need?
It works in ChatGPT, Claude or Gemini: you paste it into a new chat. If yours can't open your website, it asks you to paste the page text instead.
My business isn't a mortgage broker. Will it work?
Yes. It's built for any service business: trades, clinics, accountants, cleaners, consultants. The broker result above is where the method came from.
What if my website doesn't say much?
The prompt tells you so, then asks the three questions that would make your headline stronger.