Install The Only-Us Score And Get A Homepage Headline No Competitor Can Copy

Why the top of your homepage matters most

Turn the visitors you already pay for into more enquiries, without spending another penny on ads

Look at the top of your homepage. Now look at your nearest competitor's. "Expert service. Friendly team. Competitive prices." If you swapped the logos, would anyone notice?

That's the Me-Too Headline. A visitor gives your page a few seconds to answer one question: why you, and not the next firm? When the answer looks the same everywhere, they go back and click the next result.

More traffic doesn't fix that. The words at the top of the page do.

How The Only-Us Score works

It's the method I've taught mortgage brokers for years, turned into a prompt that does the work for you.

1. Your visitor's moment. What just happened that sent them searching.
2. Every benefit, then "which means that…" until each one reaches a change your customer would notice.
3. The score. Each benefit rated for how much your customer cares, times how few competitors can say it.
4. The Me-Too Test. Any line a competitor could paste onto their site gets rewritten.

Only the top scorers make your headline. Everything else goes lower down the page.

What it wrote for a real business

A house cleaning firm in Texas. We ran it on their public website. They didn't ask us to, and they aren't a client.

It found the two things nearby firms don't say on their own pages: a published price, and background-checked employees rather than contractors. Those went in the headline. (The $130 is the price on their own homepage, plus tax.)

What you get

• The Only-Us Score prompt. Paste it into ChatGPT, Claude or Gemini, give it your website, and get your new homepage headline and subheadline.
• The Me-Too Test, built in. Every line is checked against what your competitors could say, and rewritten if they could.
• 10 ready-to-use ad lines. 5 short Google Ads headlines and 5 longer lines for descriptions or the first line of a Facebook ad.
• The put-it-live checklist. Exactly where the new words go, and which claims to check before they do.
• Use it again. Run it on every service page, or again whenever your business changes.

The guarantee

Run it on your website. If the headline isn't one you'd put on your homepage, email within 30 days for a full refund. Keep the prompt.

Get The Only-Us Score for $14.95

A homepage headline no competitor can copy, live today. Or your money back.

You get the prompt on the next screen, and a link by email.